The firm operates in the realm of rewards-driven marketing, leveraging blockchain technology for data privacy and security. They focus on industries like hospitality, ed-tech, and marketing technology, offering a platform for consumer data collection and engagement. They offer a unified platform for gathering consumer feedback and data, integrating blockchain technology for secure, anonymous user identification.
The primary challenges included optimizing loyalty and advertisement channels, ensuring user anonymity while collecting authentic data, and streamlining the survey engagement process for diverse industries.
Implemented a blockchain-based solution for secure, anonymous user engagement, and developed a unified platform for data collection and consumer feedback, optimized for industries like hotels and amusement parks.
Enhanced marketing strategies to boost user engagement through rewards and NFT-based incentives, leading to a significant increase in survey response rates and efficiency over traditional methods.
Managed internal operations with a focused team of engineers and product personnel, successfully handling the rollout of new features and migration to the Solana blockchain for cost-effective transactions.
