Architectural design company, focused on providing consumers technology that allows them to walk through a life size version of their designed house. The main objective was to acquire leads by persuading people to book sessions for viewing house plans. The project involved transforming standard architectural drawings into dynamic 3D renders, catering to projects of any size for both, residential and commercial.
Demand Generation and Lead Conversion: Targeting a wide range of clients including architects, construction companies, and everyday citizens aiming to build houses. Our goal had twofold: First, to build interest in our innovative technology, and second, to turn this growing interest into actual customers.
Digital Advertising: Leveraged Google Ads, TikTok, and Facebook for widespread outreach.
Promotional Tactics: Introduced free demo sessions and expanded into new franchise areas to bolster market presence.
Plan Varieties: Offered both residential and enterprise plans to appeal to a broader audience.
Online Presence: Aggressively improved online visibility, particularly on LinkedIn, to enhance engagement metrics.