Built by Operators. Backed by Investors. Embedded in Execution.

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A Catalyst for Growth
Driving Innovation

Operating Partner Model

We activate a trusted global network of operators, engineers, and specialists to solve the problems that matter most.

Delivering Results

Investor-Aligned, Execution-Driven

We think like investors and move like operators. Every engagement is grounded in outcomes that tie directly to equity value, not deliverables for their own sake.

Providing Guidance

Global Execution Without the Waste

Our distributed team model gives you exceptional execution without the inefficiency of bloated overhead. You get specialized talent embedded where it counts, guided by a core team that owns outcomes start to finish.

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Our Core Differentiators

Plutus21 Partners was born out of necessity—not theory. As operators of our own portfolio companies under Plutus21 Capital, we saw firsthand what worked, what didn’t, and what investor-backed companies actually need to scale.

Leaders, Not Followers

We are usually at the cutting edge of technology and frameworks to ensure we are always "skating to where the puck is, not where it has been."

Going Against the Grain Is the Only Way to Go

We believe in the importance of challenging conventional wisdom and embracing necessary, often uncomfortable, change.

Confidentiality and Protection Above All

Client confidentiality and protection are more important than any of our internal goals. You will not find a league table or case studies identifying our clients or divulging their intellectual property.

Building Sustainable and Lasting Businesses

Our aim is to create enduring enterprises with meaningful impact, prioritizing long-term value over fleeting trends.

Built for ourselves, scaled for investors

What started as our edge is now yours to leverage for growth. Our in-house expertise transformed into value-driven solutions for investors.

Global Talent, Aligned Values

We meticulously seek out and cultivate talent worldwide, ensuring alignment with our collective core values and vision.
We harness global perspectives, talent, and opportunities while building a deep understanding of local markets.

Builders, not consultants

Deep analysis and comprehensive assessment of management processes to uncover inefficiencies and opportunities.

Change Is the Only Constant

In a constantly evolving landscape, we thrive by adapting and leading through change. Businesses cannot afford to sit still; they must keep learning and innovating.

An Execution Team with an Opinion

We bring a wealth of experience and strategic insight, offering thoughtful perspectives to shape decisions.

Builders, not consultants

We create tangible solutions with a hands-on approach that moves beyond advice to execution.

Partners, Not Soldiers

We internalize your challenges and goals as our own so we can be a partner in the journey instead of mere executors.

Investor Mindset and Playbook

Given our background as investors, we deeply understand how the investor mindset can be applied to building businesses. We know the investor playbook of attaching cause and reaction to all decisions and cutting through noise to drive long-term value creation.

No Bench, No Bias

We internalize your challenges and goals as our own so we can be a partner in the journey instead of mere executors.

Navigating Organizational Complexity

Business and people are complex. We excel in guiding businesses through intricate challenges and aligning organizational goals with effective execution.

Bringing your investment thesis to life

We’ve built and scaled companies ourselves. Now, we help others do the same, turning your ideas into scalable, impactful realities.

Our Background

The Plutus21 Difference

Plutus21 Partners was created to solve the operational challenges we encountered while scaling our own portfolio companies under Plutus21 Capital. We learned early on that capital alone doesn’t drive value—execution does. That’s why we built an operating partner model focused on technology, operations, and strategic alignment. Frustrated by the limitations of traditional consulting models, we created something different: a hands-on partner with the discipline of an investor and the muscle to execute. Today, we work with investor-backed companies across industries to solve complex problems and drive long-term growth.

Our own growth is driven by our ability to deliver exceptional results, earning us a strong reputation. Investors come to us because they’ve seen the value that operational execution can unlock. We’ve built our reputation by solving hard problems and doing the work it takes to grow companies.

Proven Track Record

We bring the perspective of investors and the execution focus of operators. We've built and scaled companies across industries, working closely with leadership teams to drive real outcomes.
We don’t advise from the sidelines. We embed, execute, and take ownership of the outcomes that matter. We work across every layer of the business to turn strategy into results—with equity value driving every decision.
We’ve helped investor-backed companies:
• Streamline operations and increase efficiency
• Deliver complex technology and systems implementations
• Enter new markets and drive top-line growth
We build long-term partnerships focused on growing and maximizing company value.

What we do
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Our People & Leadership
Hamiz Awan
Hamiz Awan

Founder, Partner & Technology Lead

Brad Herman
Bradley Herman

Head of Delivery & Customer Success

Tahir Sultan
Tahir Sultan

Product & Technology

Narmeen Merchant
Narmeen Merchant

Growth & Strategy

Naseer Ahmed
Naseer Ahmed

Engineering

Areebah Akhlaque
Areebah Akhlaque

Human Resources

Affan Siddiqui
Affan Siddiqui

Operations