About the Role
We are looking for an experienced, senior-level Marketing Automation Manager to lead the hands-on execution and optimization of our global marketing automation programs while also contributing to strategic planning and roadmap development. This individual will be deeply involved in day-to-day campaign operations, data management, and system optimization to ensure flawless execution and measurable business impact. The ideal candidate is exceptionally detail-oriented, data-driven, and thrives in a fast-paced, high-growth B2B environment.
Key Responsibilities
Marketing Automation Execution (~60%)
- Own day-to-day Marketo operations, including campaign setup, testing, QA, deployment, and performance optimization.
- Build and maintain complex multitouch nurtures, scoring models, and A/B testing frameworks.
- Manage inquiry capture workflows and routing processes, ensuring accuracy and speed from form fill to SFDC.
- Collaborate with offshore execution resources to ensure consistent quality, timely delivery, and process efficiency.
- Partner with digital and web teams on dynamic chat, personalization, and lead capture enhancements.
- Monitor and resolve data integrity and system issues to support campaign accuracy and reporting.
Strategy and Optimization (~40%)
- Contribute to the development and ongoing refinement of the global marketing automation roadmap.
- Partner cross-functionally to align automation strategy with campaign goals, segmentation, and lifecycle initiatives.
- Drive continuous improvement in automation processes, lead scoring, and audience targeting.
- Develop and maintain reporting frameworks and dashboards to measure performance and identify optimization opportunities.
- Collaborate with global and regional teams to support localization and scalable campaign frameworks.
- Provide documentation and training to empower stakeholders and reinforce process adoption.
Requirements
- 7+ years of hands-on Marketo experience, with proven success managing global campaign execution and optimization.
- 5+ years of SFDC experience, including deep knowledge of Marketo/SFDC integration and data flow.
- Demonstrated ability to manage complex operational workflows and deliver high-quality, error-free campaigns.
- Strong analytical mindset with experience in reporting, performance tracking, and data-driven decision making.
- Proven ability to balance executional excellence with strategic alignment.
- Highly autonomous and resourceful, with strong problem-solving and communication skills.
- Experience collaborating with offshore or external agency resources to scale operations.
- Prior experience in a global B2B environment.
Nice to Have
- Experience with languages including Python, Velocity, SQL, JSON, and HTML.
- Power BI or similar BI tool experience for performance reporting.
- Familiarity with data enrichment tools such as RingLead.
