Centralized social media platforms lack transparency, have opaque algorithms, and do not give users and creators full control over their social media data, followers, and value.
Your social graph is an interconnected web of all your connections, activity, influence, and data that builds as you use a social media platform.
Solution:
Decentralized social networks built using portable social graphs that rely on common infrastructure social media protocols.
- By storing social graph data on a blockchain, users can maintain control over their data and grant or revoke access to others as they see fit.
- By using blockchain-based identity verification, social media platforms can reduce the risk of fake profiles and ensure that users are who they claim to be.
- Users could earn tokens or ownership in a cooperative for inviting friends to join the platform or for sharing content that is popular with other users.
- Community governance would allow users to have a say in how the platform operates and ensure that the platform is responsive to their needs.
- By using cryptographic techniques to secure social graph data and user communications, blockchain-based social media platforms can protect users from hacks and other security breaches.
- The social graph can be ported between platforms so users and creators can take their following with them to competing platforms.
- Social media infrastructure can be built on a protocol level where specialized or localized versions can be built on top for specific use cases or communities.
Decentralized social networks can provide transparency, security, and ultimate user control. While challenges exist, the benefits of a decentralized social network powered by social graphs and common protocols are likely to be significant.
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